![]() Keely is a blogger who has a desire to start her own painting business. Keely is a mommy-to-be Kangaroo and another early Walgreens Squishmallows. Because of her adventurous nature, she is ready to go with you on your next trip. She has been to the Arctic, and she has been to the mountains. Her story finds Fifi as an adventure lover. For instance, Fifi the Red Fox was one of the first Walgreens Squishmallows. What makes these stuffed animals such a popular purchase is that not only can you find them as your favorite animal, but these Squishmallows have names and stories to them as well. These include cows, ducks, sheep, fish, unicorns, and just about any other type of animal you can think of. Over the years Walgreens has carried numerous different Squishmallows that have been just as popular. Those popular characters are not the only thing that has made Squishmallows so popular an item at Walgreens. On display are numerous popular characters turned into Squishmallows that include Mickey and Minnie Mouse, Winnie the Pooh, Dumbo, Stitch, Nemo, Chewbacca, of course, Baby Yoda, and R2D2. One can see why the Squishmallows were immediately popular when they made it to the Walgreens shelves simply by looking in the background during Kelly’s interview. The opportunity of getting more licenses that makes sense for the brand, and really partnering up with a strong toy company with all the consolidation going on over the years.” Kelly told Yahoo! Finance about the partnering that it is “Just making the company stronger with better distribution. ![]() With that in mind, Kelly sold a majority stake of his company to Jazwares, LLC. Kelly founded his Kelly Toys in 1986, but even with Walgreens taking on Squishmallows, Kelly wanted a bigger footprint in the toy market. Once Kelly and his team were satisfied with their product, they were able to take it to Walgreens and in the Fall of 2017, Walgreens launched their product. As Kelly explains to Yahoo! Finance in a video interview, his team brought the product back, broke it down, and over several months, they developed “the softness and the cuteness” that would eventually become the Squishmallows. In 2017, Kelly Toys Holdings released their Squishmallows brand of stuffed toys, this after CEO Jonathan Kelly had gone to Japan for a trip and while there saw a brand of the stuffed animal product he liked. ![]() Let’s see if we can figure out how and why Squishmallows have become so popular. Not only do Walgreens Squishmallows appear as different animals, they come in individual series, and they also appear as popular characters such as Baby Yoda. For those who may not be familiar with the popular stuffed animals, Squishmallows are soft, cuddly, and yes, squishy animals that come in various sizes, colors, and, for the most part, are round in shape.
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